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How will what you want me to do change my life?
Are you letting me know why I should make a donation, sign a petition, cast a vote or buy what you’re selling? It’s an obvious statement, but one that’s not always executed on, despite perception....
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My Stand Against False Communities: I Want Real Change, Not a Marketing Assist
Don’t call it a community and don’t plan to build one unless it will offer real value to the people who participate. Not just to you or your brand or the top-dogs within the community. That’s called...
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Mobile Giving Meets Mobile Marketing, But Are Americans Ready?
Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes...
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Good-Business Topics I Care About
Here are some of the areas that compel me (in some cases because my understanding is terribly weak–I’m talking to you, Measurement) that I will focus on this year: Measurement Impact (the object of...
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How Do You Measure Something As Elusive As Impact?–Interview with Andy Mercy
If you measure progress, you can improve it. But how exactly do you measure the growth of something as elusive as impact? That’s what AngelPoints, Andy Mercy’s company, does well, which is why I...
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